They’re predicting 90 degrees today; a day to stay cool and hydrated. I’ll make a pitcher of sun tea outside and fill glasses with ice and fresh mint.
I won’t however, be dumping a bucket of ice cubes and water over my head. Unless you’re completely unconnected with social media, like my 80+ year old parents, you’ve heard about the Ice Bucket Challenge that has raised over $88 million for ALS.
No one has asked me to do so, which involves thanking the person who nominated you, passing the challenge on to three others, pouring the ice over your head, and finding someone to film it and post on YouTube for the world to see. Participants have 24 hours to perform the deed or donate; and many do both.
The “going viral” concept fascinates me. I imagine countless other non-profit organizations worldwide are kicking themselves, asking why they didn’t think of this and wondering what they could create that could have the same impact and success as this ALS campaign.
Those opting to submerge themselves in ice seem to be having fun, and the challenge is bringing attention to a disease that many don’t know about. Facebook is full of videos of others—those who have the disease– that has no cure—and there’s no fun involved. Other diseases need funding for research, as addressed in these blog posts by my friends Dawn Landau, and Chris Rosen. And there are safety and health warnings after a few mishaps.
I support friends who bike, run, and walk for various causes. I give money (and a glass of water) to the college kids who canvass door to door, raising money for environmental groups. I buy Girl Scout Cookies. I support many local organizations and the arts.
Today, I’ll donate to ALS.